WOWSOME the Augmented Reality App, Brings the new Phase for Marketing and Advertising
Blurring that thin line between reality and computer technology is what Augmented Reality all about. Its spectrum is broadening day by day and enhancing our abilities of seeing, hearing and feeling. The way we view the world now is in a rapid transformational stage and Augmented Reality is here to push the boundaries furthermore. A couple of years back it just existed as a breath-taking concept but gradually it’s effective implementation is seen with revolutionary applications like WOWSOME – focusing on the field of advertising mainly.
Rev Eye Technologies announced the WOWSOME app for Android and iOS platform for free. It is a mobile augmented reality application that transforms the way users can interact with their surroundings. It’s an interactive platform that transforms static images to dynamic content and engages consumer. It also helps brands to show a different story using one medium with the help of sophisticated technology.
The possibilities it holds for brands and users are endless. With some of them already on board with their technology, the application has recently garnered a big kick start at the national launch event organized in Mumbai and Delhi.
On February 19, 2015 WOWSOME App was launched in Mumbai at Pallazo, Palladium Hotel, where Founder & CEO, Vishal Reddy along with Co-Founder, Karan Bhangay unraveled their revolutionary marketing tool. This announcement was organized in the presence of major local and national media. Their interaction was largely based on the start-up’s initiation, scope of Augmented Reality technology and the concept behind the WOWSOME mobile application. India being a promising country for Augmented Reality penetration, the founders also highlighted interesting facts & figures to map its potential. On the following day, this national launch continued in Delhi at The Kylin, Vasant Vihar for further hands on demonstration of the WOWSOME Application. Relevant consumer technology bloggers and journalists were invited to familiarize them with the brand and its radical offerings.
Commenting on this emerging development in the field of marketing, Mr. Vishal Reddy, Founder CEO, WOWSOME, said, “Augmented reality is a science of computer vision that creates enhanced view of the real world with virtual/digital information, usually through a device. Our intention behind launching WOWSOME is to break the last remaining disconnect between your real and digital life. WOWSOME is the next mass medium of advertising for brands across various sectors. With this innovative app, we are Currently enjoying serving our early adopters across Luxury, Media Houses, Real Estate, Retail and FMCG. We are expanding our client base to help every brand enjoy the benefits of this medium.”
Adding to that, Mr. Karan Bhangay, Co-Founder, WOWSOME, commented, “We are extremely ecstatic about formally announcing the capabilities of WOWSOME in Mumbai and Delhi. We aim at educating brands about how WOWSOME is a mobile augmented reality medium that can transform the way they interact with their stakeholders. Understanding the need of brands to employ innovative methods of communicating with their stakeholders, we have designed WOWSOME in a way that it helps them reach their audiences in an effective and unique manner. The ultimate goal of WOWSOME is to create an interface whereby the user is unable to tell the difference between the real world and its virtual augmentation.”
Online media has begun to take over the offline media. WOWSOME gives marketers the potential to tap into this changeover unlike anything seen before. It provides the audience with hyper-immersive and hyper-targeted experience.
Yes, innovation is here to stay; the launch is just the beginning!
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