Mood Indigo, now in its 45th edition, is Asia’s largest annual college cultural festival of IIT Bombay held towards the end of December every year. The 2014 edition of Mood Indigo witnessed a massive footfall of over 1,26,000 students from over 1620 colleges across the country. [Source: Mood Indigo 2015]
This year, Mood Indigo takes a step ahead to become India’s first Augmented Reality enabled college festival associating with WOWSOME app, India’s leading Augmented Reality platform that helps brands engage with consumers by offering real-time, enticing and interactive visual content on their mobile devices.
Mood Indigo’s Interactive Prints/Posters by WOWSOME App: